B2B and eCommerce Web Development - Providence, Rhode Island

CHALLENGE:
Implement a system that enables FosterGrant to produce customized sales presentations on the fly.

SOLUTION:

Sprintout’s proprietary ComposerX— a dynamic publishing system that provides FosterGrant's sales staff with a number of advantages:

Customized sales presentations can be produced from any location with an Internet connection.
Presentations can be tailored to focus on just those lines that best suit a customer’s marketing niche.
With ComposerX via a web page, sales people can view the entire catalog and select those lines and items they want to feature.
They can choose or exclude a cover page detailing features and benefits, as well as optional pricing information for each collection.

BENEFITS:

ComposerX saves time and money, too. It reduces the cost of catalog production and frees design time. Once designers create page templates for ComposerX, the templates are used over and over again with different content. Designers can move on to new projects rather than performing repetitive tasks every time a sales person needs a new presentation.

BACKGROUND: Foster Grant, Smithfield, RI is best known for its stylish collection of fashion sunglasses and association with celebrities such as NASCAR Winston Cup Champion Jeff Gordon and Supermodel Cindy Crawford. Consumers may ask, “Who’s behind those Foster-Grants?”, but marketers are more likely to inquire, “Who’s behind the fast, flexible way Foster Grant produces customized marketing materials on demand?” The answer? Sprintout.