B2B and eCommerce Web Development - Providence, Rhode Island

Click here for a closer look at the Teknor Apex Search Wizard

CHALLENGE:

To provide access to information for several distinct audiences while maintaining simple navigation and an uncluttered appearance.

SOLUTION:

Sprintout created graphical links to the individual operating units and separate text links to corporate information that was common to all of Teknor’s audiences.
By making the distinction between the two classes of information instinctive, site visitors could guide themselves directly to the area of interest to them.
Working with the same concept, site news is sorted, displayed and administered by the various company divisions.

BENEFITS:

By breaking down content into logical sections, site visitors are easily channeled to information that is targeted to their interests.

BACKGROUND: Teknor Apex was founded in 1924 as a tire distributor and retreader. The company now has a number of business units engaged in diverse activities such as manufacturing and marketing garden hose, floor mats and food cutting boards, and producing PVC and thermoplastic elastomer materials, color concentrates and additives. Together, these divisions serve domestic and international markets in the plastics, rubber, chemicals, and other industries.