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CHALLENGE:
Create a smart, customized, easy-to-use way to enter both print and online newspaper classifieds via the Internet.
SOLUTION:
Working from
the ground up with advertisers in mind, Sprintout created adQ*, a powerful, user-friendly, interactive entry system for placing classifieds.
With a clean user interface customizable by
brand, the system uses a simple, four-step process to assist the user
in writing, formatting, scheduling and paying for any ad.
Other features include:
- Multiple ways to write an ad—by typing, using drop-down
menus, or cutting-and-pasting. Users can even call up and modify previous ads.
- Easy upload and automatic pre-press for photos.
- Interactive operation with your classified
production system. Advertisers can prepare their photos or logos to run with an ad in
seconds.
- An accurate sample of every ad, using your type
fonts and settings, that is keyed to your production environment. No
more counting words or estimating.
- Automatic upsell pitches using a customized gallery of formats and layouts.
- A running total cost for every ad throughout the process.
- Useful tips and tools for creating
successful ads, handling calls and
pricing.
- Delivery of production-ready copy in the form of text, eps or pdf files.
- A customer database with email and IP addresses of your advertisers.
BENEFITS:
adQ provides
a 24-hour, 7-day-a-week system that does away with the need for costly
call centers. Customers can write and place an
ad with ease, saving their time and our clients’ money.
*adQ is a registered trademark of, and a joint venture between Sprintout and Creative Circle Media Consulting.
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Visit the adQ web site