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Apps are among the newest tools you can use to support your products, your brand, your sales personnel and customers.

An app can be anything you dream up. At the moment there are more than 2 million apps in the Apple store and over a billion phones and tablets

One key to success is to make sure your app can run on multiple platforms, not just phones. Your clients today use smartphones, tablets and watches. Every one of these platforms give users unique ability to interact with your products and services. Apps are an efficient and cost-effective way for you to be where your customers need you, wherever they are, 24/7.

Apps also work well to extend or complement your website. They can be a quick way for site visitors to access specific product information, specify products, download support documents, even build your products into a system online.

By developing apps for our clients, we’ve learned that a good app must be easy to use and deliver the information your user wants right away. They must be simple and intuitive. The best apps have a zero learning curve, because any learning curve simply pushes potential users away. You don’t get a second chance. Like a lot of other things, a good app follows the rule: Keep it simple!

If you have an idea for an app or want to brainstorm an app that can help you, please give me a call anytime.