adQ Intelligent Classifieds

CHALLENGE

Create a smart, customized, easy-to-use way to enter both print and online newspaper classifieds via the Internet.

SOLUTION

Working from the ground up with advertisers in mind, Sprintout created adQ*, a powerful, user-friendly, interactive entry system for placing classifieds.

With a clean user interface customizable by brand, the system uses a simple, four-step process to assist the user in writing, formatting, scheduling and paying for any ad.

Other features include:
  • Multiple ways to write an ad--by typing, using drop-down menus, or cutting-and-pasting. Users can even call up and modify previous ads.
  • Easy upload and automatic pre-press for photos.
  • Interactive operation with your classified production system. Advertisers can prepare their photos or logos to run with an ad in seconds.
  • An accurate sample of every ad, using your type fonts and settings, that is keyed to your production environment. No more counting words or estimating.
  • Automatic upsell pitches using a customized gallery of formats and layouts.
  • A running total cost for every ad throughout the process.
  • Useful tips and tools for creating successful ads, handling calls and pricing.
  • Delivery of production-ready copy in the form of text, eps or pdf files.
  • A customer database with email and IP addresses of your advertisers.

BENEFITS

adQ provides a 24-hour, 7-day-a-week system that does away with the need for costly call centers. Customers can write and place an ad with ease, saving their time and our clients' money.

*adQ is a registered trademark of, and a joint venture between Sprintout and Creative Circle Media Consulting.