My Taco

CHALLENGE

Provide Taco with a way to distribute updates and other important information, customized by audience category, directly to site users.

SOLUTION

Sprintout created "My Taco," a page on the Taco site that displays timely, targeted information. A My Taco page is generated after users classify themselves into an audience category. The page provides quick links to information that's tailored to the user's classification:
  • Announcements about new products and enhancements
  • Price updates
  • Industry news items
  • Links to Taco's various wizards
  • New product documents in PDF format
  • New postings on the Taco Sales Community
  • The name and address of the user's Taco rep, along with a map of the rep's location
  • Podcasts

BENEFITS

  • The My Taco page allows Taco to continually add to their database for email marketing.
  • Ensures that users receive valuable information that's customized to their needs.




My Taco

CHALLENGE

Provide Taco with a way to distribute updates and other important information, customized by audience category, directly to site users.

SOLUTION

Sprintout created "My Taco," a page on the Taco site that displays timely, targeted information. A My Taco page is generated after users classify themselves into an audience category. The page provides quick links to information that's tailored to the user's classification:
  • Announcements about new products and enhancements
  • Price updates
  • Industry news items
  • Links to Taco's various wizards
  • New product documents in PDF format
  • New postings on the Taco Sales Community
  • The name and address of the user's Taco rep, along with a map of the rep's location
  • Podcasts

BENEFITS

  • The My Taco page allows Taco to continually add to their database for email marketing.
  • Ensures that users receive valuable information that's customized to their needs.